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While SEO and PPC advertising aim to attract new traffic to your website, Conversion Rate Optimization (CRO) focuses on guiding existing website visitors toward specific actions, such as completing a contact form, subscribing to a newsletter, or making a purchase.

There are various methods for implementing CRO, but Truitt Scale employs an iterative strategy. This involves conducting A/B tests on your website to evaluate how different modifications affect conversion rates. Subsequently, we analyze the test outcomes to gain insights into user behavior, which we then utilize to guide future testing rounds.